04 Limited Sazabys "MYSTERY TOUR 2020" Member-only measures
He played an important role in a special tour that guests didn't know about until the day itself.
Implementing measures to maximize tour enjoyment for members
Solve the mystery of the web campaign SECRET GUEST! Hints will be announced exclusively to members!
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If you answer all the questions correctly, you'll get a ticket to join a hot spring trip with the members! 
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Members get exclusive tips from other members! Every time a tip is announced, it becomes a hot topic on social media! 
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You can answer from 4 days before each performance! 
Those who solve the mystery of the venue 's "MYSTERY BOARD" will receive a pass sticker.
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Access via the panel at the venue! 
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Issues related to tour members
Created by the director in charge of all performances
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If successful, you will receive a pass sticker with the performance date printed on it! 
Increase fan engagement with “Life Contents” & “Live Contents”!
By proposing measures that matched the unique tour concept, the plan was created so that members could enjoy the tour to the fullest, with participants having fun by looking at hints and guessing who the guests would be, and by participating in solving puzzles at the venue.
In addition, by creating content that members felt superior to and non-members envied, we were able to both attract new members and increase member satisfaction.
Furthermore, this project was a new challenge, as it placed value on "information" in the form of hints and quizzes, rather than on web content such as videos or physical rewards such as gifts.
By realizing the two pillars that we at Fanplus pursue on a daily basis, "Solve the Secret Guest Mystery!" as part of our daily digital service "Life Contents," and "Solve the Mystery of the MYSTERY BOARD!" as part of our real-life service "Live Contents" at live venues, this initiative has led to increased fan engagement.
Gallery
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In addition to the puzzle-solving activities, we also set up simple "spot the difference" posters at the venue for fun. We also put them up in the back area, which the staff enjoyed. -
The pass sticker you receive when you solve the mystery has the performance date you attended printed on it. The performance date printed on it gives it a special feel, making it a special gift that members will be happy to receive. -
The director has devised a puzzle called "Solve the Mystery Board!" and revealed one of the puzzles. You can only see the top half of the kanji, meaning how do you connect the first character of the kanji reading...?